Sustainability

Sustainability is not a marketing buzzword at Ella Victoria. It is a foundational pillar woven through every part of the process. From the design table to the final stitch, every decision is made with the Earth in mind.

Each piece is either handmade in Australia or thoughtfully co-created with ethical partners in India, where women come together in a safe, fair, and joyful environment. It’s a collaborative, social space where creativity is nurtured and community is cherished.

The fashion industry is a leading contributor to pollution and waste. Ella Victoria stands for a different future. A slower one. Each design is intended to be treasured, an investment in beauty, quality, and intention.

Materials are chosen with care and consciousness. Ella Victoria follows a made to order model, ensuring that only what is truly needed is created. Nothing is mass produced, and nothing is wasted.

Packaging is designed to tread lightly. Recycled and biodegradable materials are prioritised, with a strong focus on reducing the plastic footprint that is so prevalent in the industry.

Ella Victoria believes fashion can be a force for good, elevating personal expression while honouring the Earth. In the spirit of reconciliation, Ella Victoria acknowledges the Traditional Custodians of the lands across Australia and their deep connection to land, waters, and culture. We honour the Wadawurrung people of the Kulin Nation, on whose land this work is created, and pay respects to Elders past, present, and emerging.